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WHAT YOU'LL LEARN:
how to evaluate your current digital footprint
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what's changed about marketing and how it applies to your personal brand
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why personal branding is essential to stay marketable and relevant
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how to get clear on the story you want to tell
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to demystify the social media landscape
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which social media networks are best for you
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the rules of social media engagement
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how to network online
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how to manage it all so you stay sane
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to create a blueprint strategy that optimizes your digital profile
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to use digital tools to your personal branding advantage
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WHAT YOU'LL GET:
8 Learning Modules - When You Want Them - Where You Want Them
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Over three hours of video lectures divided into easy to digest nuggets!
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21-Day Quick Start! Our 7-part series of gentle nudges to get you started and so you don't forget you signed up for this!
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A step-by-step blueprint to design your unique online branding strategy
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An All Access Pass for 365 days so you can learn at your own pace
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Access to all updates and add-ons to the course curriculum during your membership period
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Downloadable worksheets and homework
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Private Member Forum for all those burning questions you have
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7 Story Starter Exercises To Gain Clarity on Your Personal Brand Story
Build Your Personal Brand OnLine
LEARN AT YOUR OWN PACE.
WHEN YOU WANT TO. WHERE YOU WANT TO. AS MANY TIMES AS YOU WANT TO.
Ready? Start Here!-
Choosing anonymity is choosing irrelevance.
Sage Advice from Eric Schmidt, Google's Executive Chairman -
Researching candidates via social media and other online sources has transformed from an emerging trend to a staple of online recruitment.
Rosemary Haefner, Chief Human Resources Officer, CareerBuilder. -
47% of us assume that people we meet will search for us online, yet 62% have never used a search engine to look up their own name!
Pew Internet - Public Perceptions of Privacy - 2014 -
Big companies understand the importance of brands. Today, in the Age of the Individual you have to be your own brand.
Tom Peters, Fast Company, 1997
Frequently Asked Questions
WHO IS THIS COURSE FOR?
Entrepreneurs, Corporate Executives, Job Seekers, Creatives, CEOs, Sales Professionals. Anyone who is interested in improving their digital footprint, building their personal brand and growing their business.
HOW LONG IS MY MEMBERSHIP GOOD FOR?
Your ALL ACCESS PASS to YOUR DIGITAL YOU is valid for 365 days from date of purchase.
DIGITAL IS CHANGING SO FAST! WHAT IF YOU ADD SOMETHING NEW TO THE CURRICULUM?
No worries! Our intent is to update the curriculum as needed and keep our content fresh and relevant. Your pass includes access to any and all updates during your membership period.
WHO IS JOANNE TOMBRAKOS?
Joanne is a Storyteller, Social Media, Content Marketing and Sales Consultant, as well as a Personal Branding Expert who teaches Digital Marketing at NYU. In another life she held positions in advertising sales and marketing for companies that include CBS and Time Warner. This combination gives her a unique perspective and understanding of how to use new these tools to build your personal brand and still stay sane!
DO I HAVE TO FOLLOW THE MODULES IN ORDER?
The course is designed sequentially with each module building upon the next one. It is suggested that you go in order the first time to get the full benefit.
WHY SHOULD I CARE ABOUT MY DIGITAL FOOTPRINT?
Because someone, right now is searching for you! Whether it's before a meeting, when someone recommends you, a recruiter is doing a job search or after you've connected with in-person, your name is being entered into a search engine. What they find determines what happens next.
SHOULDN'T I BE MORE CONCERNED ABOUT MY COMPANY'S BRAND THAN MY OWN?
In today's world the two are inextricably connected. People are searching for connections. They want to know about more than the benefits of the product or business. They want to know about the person behind it.
WHAT IF I HAVE A QUESTION? WHOSE GOING TO ANSWER IT IF THIS IS ONLINE AND ONDEMAND?
No worries! We've set up a private Member Forum within the course site for all of those burning questions you might have. The added bonus is that this forum will be moderated by the course Creatrix, Joanne Tombrakos.
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IF YOU DON'T TELL YOUR STORY, GOOGLE WILL TELL IT FOR YOU!
Joanne Tombrakos, Founder and Chief Storyteller, Joanne Tombrakos International
Creatrix of YOUR DIGITAL YOU and the voice of your course