What this is

a digital first approach to personal branding in 5 modules


Who this is for

Entrepreneurs. Career Pivots. Authors. Thought Leaders. Job Seekers. 


Why you need this

  • people are searching for you online in advance of first meetings
  • the way you show up on line is as important as the way you show up in person
  • a digital first approach to personal branding ensures you are crystal clear on your message
  • the lack of a digital presence suggests you have something to hide
  • there is no delete button on the Internet, but there is a way to be strategic about how you use it.


How this works

  • You start as soon as you sign up.
  • You work at your own pace.
  • Each lesson is video recorded and may be viewed as often as you like.
  • Modules and lessons are designed to build on each other sequentially.
  • Each lesson includes the questions you must ask yourself in order your build your personal brand - digitally first.


What you get

  • 5 learning modules

    including 20 lessons and over 100 minutes of video content in the basics of personal branding

  • strategic direction

    strategy is the #1 basic to building your personal brand and ultimately your career

  • how to get your personal brand story straight

    most brands fail because they don't know who they are or how to articulate their message

  • how to decide the content you create, curate and share

    what makes the most sense based on your goals

  • how to choose social networks that make sense for your goals

    there is no right or wrong answer - just the one that is right for you!

  • the important questions you need to ask yourself

    to build your personal brand online and offline

  • tips and tools to help you manage it all

    the right tools help you to optimize your time so you can focus on the important stuff

  • a course designed and created by Joanne Tombrakos

    A Storyteller, Digital Strategy and Business Development Consultant, Personal Brand Advisor and an Assistant Professor at NYU, I am also the voice and tour guide of this course.

A digital first approach to personal branding forces you to get crystal clear on who you are and why you do what you do - a critically important first step to building your personal brand and your career.