What this is
a digital first approach to personal branding in 5 modules
Who this is for
Entrepreneurs. Career Pivots. Authors. Thought Leaders. Job Seekers.
Why you need this
- people are searching for you online in advance of first meetings
- the way you show up on line is as important as the way you show up in person
- a digital first approach to personal branding ensures you are crystal clear on your message
- the lack of a digital presence suggests you have something to hide
- there is no delete button on the Internet, but there is a way to be strategic about how you use it.
How this works
- You start as soon as you sign up.
- You work at your own pace.
- Each lesson is video recorded and may be viewed as often as you like.
- Modules and lessons are designed to build on each other sequentially.
- Each lesson includes the questions you must ask yourself in order your build your personal brand - digitally first.
What you get
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5 learning modules
including 20 lessons and over 100 minutes of video content in the basics of personal branding
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strategic direction
strategy is the #1 basic to building your personal brand and ultimately your career
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how to get your personal brand story straight
most brands fail because they don't know who they are or how to articulate their message
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how to decide the content you create, curate and share
what makes the most sense based on your goals
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how to choose social networks that make sense for your goals
there is no right or wrong answer - just the one that is right for you!
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the important questions you need to ask yourself
to build your personal brand online and offline
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tips and tools to help you manage it all
the right tools help you to optimize your time so you can focus on the important stuff
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a course designed and created by Joanne Tombrakos
A Storyteller, Digital Strategy and Business Development Consultant, Personal Brand Advisor and an Assistant Professor at NYU, I am also the voice and tour guide of this course.
