One thing that has not changed in the age of digital is the importance of a first impression. It still counts. But what has changed is the amount of time we have in which to make one. Our average attention span is purported to … [Read more]
Annoying Marketing
Annoying marketing is running rampant. And it's not reserved to one type of marketing. Digital, email, direct, grass roots, traditional radio and television. All are culprits.Take Tuesday.I fielded two phone calls from candidates. One for … [Read more]
On Being Brave
I wasn't a brave kid. Take me someplace new and I did not stray far from my mother's side. I was shy. Afraid to open my mouth. Never knowing what to say. Terrified I might be made fun of. I remember how it felt to be like that. When fear … [Read more]
How Grown-Ups Act When Negotiating
Negotiation is one of those skills it's wise to get good at. And not just if your chosen profession involves high end deal making. We all negotiate. Every day. With someone about something. I negotiate with my mother trying to get her to … [Read more]
The Lesson Anthony Weiner Missed
OnLine Reputation Management was a topic this week in the graduate class I teach at NYU. It can be a complex subject in a world where the first touch points when encountering a brand, a business or a person are the results of a Google search. I … [Read more]
25 Things I’ve Learned From The Experiment – Day 30 !
So here we are. The last day of the great experiment. 30 consecutive blogs later - mission is accomplished! For those of you who have followed my every word, a great big thank-you for your encouragement, your comments and your sharing with … [Read more]
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