They call it remarketing. Some call it retargeting. My own experience is it feels a lot like stalking. Which is what makes it creepy. This is what I'm talking about. Say you are window shopping on the web. It's a fun pastime. Something you … [Read more]
A Lesson In Branding
I’m all for changing things up. Renovation. Reinvention. Redress. Redo. Rebrand. Whether it’s an individual or an organization it’s a good thing to do when things aren’t working or when things get stale.But it can also be a dangerous path. Especially … [Read more]
Gone Listening
Last night someone asked me how often I blogged. I said my goal is to write once a week. Which is the truth. I strive for one quality post a week. Hopefully something that falls into my mission to be either practical and useful or thought provoking. … [Read more]
The Not So Surprising Truth About Selling
When I first got started selling, non-sales types would tell me they didn't know how I could do that. Talk to strangers and get them to listen me. Earn their trust so they might buy commercials on the radio or television station I was offering at the … [Read more]
3 Key Questions To Ask If You Want To Make Things Happen
Making things happen, especially the big and important stuff, isn't easy. The first thing that stops most of us is we are convinced we don't really have the time, which was the seed that inspired me to write It Takes An Egg Timer, A Guide To Creating … [Read more]
The Real 5 Reasons No One Is Buying
No matter who I talk to about marketing in the digital age, the one question that inevitably is begging for an answer is how will all this "stuff" ultimately make me money. The "stuff" being the blogs, the content marketing, the YouTube Videos, … [Read more]
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