How YOU Fascinate

I became a fan of Sally Hogshead in 2011 after reading her book, Fascinate – the 7 Triggers to Fascination and Captivation.  The premise of her work is that in an overcrowded, 24/7 world our ability to fascinate translates into our ability to influence – whether we are talking about our products or our personal brand.

The first time I took her Fascination Advantage Assessment I admit to being a bit skeptical. Twenty-eight questions that take as little as five minutes to answer seemed unlikely to provide me with any information that I could use. 

Let me say, I was wrong. The insight the assessment gave me was pretty amazing. This is a sample of what I got.

There is a lot more detail in the report than this image – and I will say – yes – I found every bit to resonate.

I was hooked. 

I started to recommend the assessment to anyone who worked with me. I find it extraordinarily useful when someone is working on their digital profile and personal brand to understand how the world sees them and how to use that to their advantage. 

I’ve incorporated it into my digital marketing class. Capturing someone’s attention is no easy feat in a world where our average attention span has now shrunk to eight seconds – less than that of a goldfish! Learning what can trigger our fascination is useful information and what better place to start than learning how we personally trigger fascination.

Sally’s newest book, How The World Sees YOU – Discover Your Highest Value Through The Science Of Fascination, releases on July 1. Needless to say – I can hardly wait to read it! 

The more we know about ourselves the more advantages we have in all aspects of our lives – online and offline. The Fascination Advantage Assessment is a great tool to get you started!