Building Brands - Digital First
Marketing, whether that brand is a product, service, or you, is about differentiating yourself. AI literacy is an important career skill to hone. But sounding like AI is not proving you’re AI literate. It’s not engaging. It sounds the same as everyone else sounds.
It’s demonstrating you aren’t thinking for yourself.
Not that long ago, I began to start my classes by taking a moment to collectively turn our devices to Do Not Disturb. This is paired with a slide image of where to find the Do Not Disturb function on the phone (in case one is not sure). From time to time, it also includes […]
One of the negotiating tips I received in my neophyte days of selling was to always underpromise and overdeliver. I was told it was a much easier way to keep a client happy. Overpromising was a surefire way to get yourself in trouble – especially when it came to advertising sales where the actual delivery […]
I often tell my students that if they want to stand out from the crowd they need to take a moment to pause and think because most people don’t. And now we stand on the precipice of a new world order in which LLMs (Large Language Models) like ChatGPT, Gemini, and Perplexity want to do the thinking for us.
For many years I had the habit of being so anxious to see how things were going to end in whatever novel I was reading that I would skip to the last pages to find out. I’d like to say it got in the way of my enjoyment of the story line but it didn’t. […]
I’ve lost track of the number of pitches I have sat through in the last few weeks. It’s that time of year. Finals. And when you teach marketing and real-world classes every final is a pitch. I’ve heard new business ideas pitched. I’ve heard new product lines for existing businesses pitched. I’ve heard campaign pitches for brands. […]
