My father used to take us for Sunday drives when I was growing up. It was something people in the sixties did when there was still a romance with the automobile and we were not yet aware of how carbon emissions were going to damage the atmosphere. Occasionally we would get lost. In the pre-GPS days, […]
A Like Is Not A Marketing Strategy
Facebook keeps sending me messages encouraging me to spend money with them to boost my posts so I get more likes. I get it. Despite Mark Zuckerberg’s claim that helping a billion people connect is amazing, humbling and by far the thing he is most proud of in his life, Facebook is in the business […]
What I’ve Learned About Luck
After I landed one of my first big deals as a sales rep my boss called me into his office to congratulate me. I was having none of it. I told him it was nothing more than luck, that I just happened to be in the right place at the right time. I wasn’t used […]
When You Are In A Rut But Don’t Know It – The Universe Delivers
I didn’t know I was in a rut. I didn’t know that somehow, without me noticing, I had fallen into one. But maybe I did. Maybe on some level that was the reason I had decided to put my blog and newsletter on hiatus last February and it has taken me this long to bring […]
How To Find The Passion In Your Pitch
The dirty little secret that those who pitch for a living know is that the best idea is not always the one that gets the business. The one that wins is the one that is presented the most convincingly. To do that there has to be passion in your pitch. If you can’t demonstrate passion, […]
Why My Social Media Queue Sits Empty
Buffer keeps sending me emails telling me my social media queues are empty. It’s usually a nice reminder when you’re a solopreneur and the social media scheduler you pay to use reminds you that you’re behind in your self-promotion. But not this morning. Not today. Not on July 1. Today it was just another reminder […]
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