OnLine Reputation Management was a topic this week in the graduate class I teach at NYU. It can be a complex subject in a world where the first touch points when encountering a brand, a business or a person are the results of a Google search. I … [Read more]
25 Things I’ve Learned From The Experiment – Day 30 !
So here we are. The last day of the great experiment. 30 consecutive blogs later - mission is accomplished! For those of you who have followed my every word, a great big thank-you for your encouragement, your comments and your sharing with … [Read more]
The Zen Of Shredding – Day 29
When you live in New York you get used to periodically going on a rampage and throwing stuff out. Living in small spaces forces you not to accumulate too much for one simple reason - most of us just don't have the room to. Sometimes I plan the … [Read more]
7 Non-Techie Ways To Make An Impression
I love all things digital. I admit to getting a bit geeked out over a cool new App or some new techie tool designed to make my life easier. But when it comes to standing out from the crowd and making a good impression the best and simplest way is by … [Read more]
The Agile Career Path – Day 27
Agile is a big word these days. It's used alot in marketing circles. One must be agile to keep up with the pace of things. Be able to course correct in real time. Take advantage of breaking news and use it newsjack our way to earned media. … [Read more]
The Lengths Some Folks Will Go To – Day 26
Last Sunday Twitter was a flutter over Chipotle's tweets. Something had gone awry - as if someone had hacked into their account or a disgruntled employee had caused the feed to go "loco."Chipotle has been celebrating their 20th Anniversary so there … [Read more]
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