Joanne welcomes back Ryan Davis, Chief Digital Officer and Founding Partner at People First, formerly Main Street One, a pioneer in relational marketing for brands.
They discuss the state of influencer marketing in 2022, how People First uses social media to advance positive narratives in advocacy and politics as well as in the corporate arena by sourcing authentic peer-to-peer content. Ryan explains how this helps combat misinformation and disinformation, how “the human factor becomes more important than ever in a world of automation” and how the network effect works.
Ryan also gives his thoughts on how we are witnessing the positive side of what influence through social media can do in real-time by observing Ukrainian President Zelensky.
This episode is not to be missed!
Find out more about People First
Listen to Ryan on Episode #3 of Marketing, Mindfulness and Martinis