In high school my girlfriends and I had a rule. We never used the last names of people we might be talking about when in public. Our theory was that we never knew who was sitting behind us in the booth at the diner. While we were sipping our sodas and dishing that day’s dirt our […]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]
