Social Selling is a big thing. Not to be confused with social marketing, simply put social selling is when salespeople use social media to find and interact directly with their prospects. The concept is not new. Salespeople have always looked for ways to connect with their prospects. When I started selling radio ads in the […]
Selling is NOT a 4-Letter Word
I learned to embrace the word sell a long time ago. I’ve called it an art, a skill, and a game. To me selling is the telling of a story with the intent to persuade someone to do something. Our economy and our livelihoods depend on selling.Without selling there is no buying and therefore no […]
