I used to think that fear was the number one reason people ignored their digital profiles.
Fear of all these new tools.
Fear of losing their privacy.
I was sure it was the little things like deciding which social network best met their needs or how to Tweet that stopped people from giving their digital selves the attention they deserved. After all creating a LinkedIn profile that now broadcasts our work histories to the world can be a little disconcerting at first – even if the truth is that information can already be found online if one looks hard enough.
That was before I started working with people on improving their digital profile
What I learned was I was right about the reason being fear. But wrong about which fear looms much greater than how to use digital tools and worries over privacy.
The biggest fear is getting clear on the story we want to tell about ourselves.
- What do I do?
- Why do I do this?
- Who do I serve?
And the real stumper – the one that trips up the best of us – what makes me remarkable?
The brave ones are willing to believe me when I tell them there is something remarkable about all of us.
We just have to take the time to look at ourselves – not just as we see us – but as Sally Hogshead says – the world sees us.
If you’re brave enough check out our online course!
Great point! The work of finding out what your own brand is, can be completely overwhelming for many people. I just wrote a blog post about this recently, called “Why Struggle To Fit In, When You Were Born To Stand Out?” and it got some emotional responses from several people. You’ve hit upon a true insight!
Thanks,
Jay
Thanks Jay!