Before Google when people wanted to search for businesses, there was this thing called the Yellow Pages. For those reading who don’t remember, it was a big thick book that along with providing listings of all the businesses in your geographic … [Read more]
When There Is No Skipping To The End: Learning To Live In The Middle Of The Story
For many years I had the habit of being so anxious to see how things were going to end in whatever novel I was reading that I would skip to the last pages to find out. I’d like to say it got in the way of my enjoyment of the story line but it didn’t. … [Read more]
Where Too Many Pitches Fail
I’ve lost track of the number of pitches I have sat through in the last few weeks. It’s that time of year. Finals. And when you teach marketing and real-world classes every final is a pitch. I’ve heard new business ideas pitched. I’ve … [Read more]
How to Get a Job in an Age of Uncertainty
I get questions every day from current and former students about finding a job. Lately, I’ve seen an increased frustration whether they’ve just graduated or are about to graduate. They are not alone. These are uncertain times. While I’ve … [Read more]
When Optimism is a Struggle: 7 Tools to Balance Anger with Action
This week I was discussing the attributes that apply to the personality profile of a design thinker in one of my NYU classes. When I got to optimistic I found myself taking a long pause. Here I was standing in front of a room of the best … [Read more]
If Perspective Is What You’re After, You Have To Break Out Of Your Social Media Bubble
Over the holidays, I got an email from a student who had taken my Social Media and the Brand course in the Fall. Because social media intersects every aspect of our lives as marketers and individuals and the norms change on a daily basis, it’s a … [Read more]
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