People’s eyes tend to light up when you tell them you’ve written a book, especially when it is a novel. I still squirm when asked what it’s about. I know the importance of an elevator pitch. I’ve been a seller and marketer. Always be ready because you just never know who you’re talking to that […]
The Further Away I Get, The Closer I Am.
I have a secret. Since I started this blog I have professed that I do not miss Corporate America. That I am happy as a clam to be pursuing my passion and have no desire to ever walk into another executive office. But it’s not entirely true. I have been holding back on you. I […]
A New Vantage Point
So it’s Monday and it all looks the same. But what if you shifted your vantage point ever so slightly? What might you see that you had been overlooking? Last week I found myself on the top of a double decker tour bus. One of those bright red ones you see teeming with tourists that […]
Are You Lip Syncing Or Living Out Loud?
I learned how to lip sync in grade school. It started the day of tryouts for Glee Club. I wanted nothing more than to be in the Glee Club. Our teacher lined us up in size place order along the side of the room next to the closets and had us sing The Star Spangled […]
The 80/20 Rule In Cyberspace
I attended the BEA this week virtually, via Twitter feeds. One of the tidbits I picked up was a tweet that quickly made the rounds. 7% of books generate 87% of book sales and 93% of all published books sell less than 1000 copies each. I found it interesting the speed in which this was […]
Time to Reinvent: Warning Sign #7
A friend calls you for a favor. His son wants to get in your business. He asks if you’ll meet with him and talk. You know you should say no. You almost say no. But you don’t. You agree. Because he is your friend and his son is a nice kid. You promise yourself to […]
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