I have a friend who refuses to text. She’s not much for email communication either. Her Facebook profile is just that. A profile. Not much interaction. So except for the rare times we see each other I don’t know much about what goes on in her life.This poses a couple of problems. The voice mail she […]
When They Don’t Get It And You Do
Earlier this week I was checking my Google Analytics and noticed more traffic than usual to my site. I clicked the links to discover that a blog I wrote on what to do if you get a pink slip that also appeared on The Huffington Post had been repurposed for The Sydney Morning Herald, The Brisbane […]
Selling Is Sleazy – Or Is It?
You say sell and people think sleazy. They picture Willy Loman in Death of a Salesman or Herb Tarlek of WKRP in Cincinnati. They remember Alec Baldwin’s classic performance in GlenGarry Glen Ross. They think used car salesmen in plaid pants and a mismatched tie attempting to sell them a lemon. And if they are […]
How To Lose A Customer 101
It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
Why Intrusive Marketing Is So Yesterday
If you live in New York City you know we have an election coming up this Fall that includes not only the office of Mayor but that of Comptroller, Public Advocate, Borough President and City Council. And you know that next week is the primary. It’s hard to ignore. Take yesterday. I had six phone calls from […]
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