Every time I teach a class on social media, I begin by fessing up to my love/hate relationship with the platforms. My favorite to pick on is Facebook. I had one student a few years ago who politely listened to my rants until halfway through the semester when she informed me her husband worked at […]
The Making Of A Podcast
In 2011 I went to Blogworld’s New Media Expo at the Javits Center. One of the breakout sessions I sat in on was about podcasting – how easy it was for anyone to start one and how this was the next great wave in media. I left that session so enthused! I had started my […]
My Four Best Practices For Making New Friends On LinkedIn
I love talking to strangers and I love making new friends. Before the pandemic, WFH, and wearing a mask in public, it would usually begin with some point of connection that engages a conversation. That might be the current state of the weather, how long it’s taking to get served at Starbucks or how much […]
A Like Is Not A Marketing Strategy
Facebook keeps sending me messages encouraging me to spend money with them to boost my posts so I get more likes. I get it. Despite Mark Zuckerberg’s claim that helping a billion people connect is amazing, humbling and by far the thing he is most proud of in his life, Facebook is in the business […]
Confessions Of A Former Digital Evangelist
I confess I once called myself a Digital Evangelist. I had it on my LinkedIn profile and my business card. I confess this was back in the post 2008 era and before the fateful 2016 Election when not everyone was as connected as they are today, Twitter was fun and it seemed as though digital […]
What I Learned During The Facebook And Instagram Outage
A funny thing happened during the Facebook, Instagram and What’s App outage this week. We all survived. The world kept spinning. Nobody died because of it – at least not that we know of and Mark Zuckerberg’s quest for world domination was met with the harsh, cruel reality that his social kingdom was not necessary […]
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