My father was a technology nerd, long before there was such a thing. He got into the refrigeration and appliance business when that was all brand new and shiny. My mother said when they got married in 1951, they had no money, no furniture, but they did have a Crosley TV perched on a cardboard […]
The Internet Gave Us All A Voice
With that comes responsibility The Internet gave us all a voice, yet some days – and I have no doubt this is a very controversial statement to make – I wonder why so many of us feel the need to exercise that voice so needlessly and without giving any thought before posting on social media, […]
If We Want Social Media to Change, We Have to Recognize Our Role in It
Every time I teach a class on social media, I begin by fessing up to my love/hate relationship with the platforms. My favorite to pick on is Facebook. I had one student a few years ago who politely listened to my rants until halfway through the semester when she informed me her husband worked at […]
The Making Of A Podcast
In 2011 I went to Blogworld’s New Media Expo at the Javits Center. One of the breakout sessions I sat in on was about podcasting – how easy it was for anyone to start one and how this was the next great wave in media. I left that session so enthused! I had started my […]
My Four Best Practices For Making New Friends On LinkedIn
I love talking to strangers and I love making new friends. Before the pandemic, WFH, and wearing a mask in public, it would usually begin with some point of connection that engages a conversation. That might be the current state of the weather, how long it’s taking to get served at Starbucks or how much […]
A Like Is Not A Marketing Strategy
Facebook keeps sending me messages encouraging me to spend money with them to boost my posts so I get more likes. I get it. Despite Mark Zuckerberg’s claim that helping a billion people connect is amazing, humbling and by far the thing he is most proud of in his life, Facebook is in the business […]
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