When I made my list of intentions for 2021 I decided to include being kind to me. Not that I was being unkind to myself in 2020 but 2020 was …well …. it was 2020. Between the pandemic, watching my mother decline and then passing in October, and having a toxic administration in Washington that […]
How To Find The Passion In Your Pitch
The dirty little secret that those who pitch for a living know is that the best idea is not always the one that gets the business. The one that wins is the one that is presented the most convincingly. To do that there has to be passion in your pitch. If you can’t demonstrate passion, […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
Why You Don’t Need A Personal Brand
You don’t need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their portfolio. And I’m serious. You don’t need one. For one simple reason. You already have one. You’ve been contributing to it for years. Your work experience. Your reputation. What people are […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
My Marketing Predictions For 2016
I just googled ‘2016 predictions’. I got 185,000,000 results, 149,000,000 if I google ‘predictions for 2016.’ The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends. We’re a culture that loves to predict. As if by predicting what will happen we have now gained control on what will […]
