Life is so funny. You set off to do one thing and that leads to another and yet another. Still uncertain of the circuitous path you are taking you learn to say yes to what feels right and no to what does not. And then one day you find yourself standing on stage in a ballroom […]
When They Don’t Get It And You Do
Earlier this week I was checking my Google Analytics and noticed more traffic than usual to my site. I clicked the links to discover that a blog I wrote on what to do if you get a pink slip that also appeared on The Huffington Post had been repurposed for The Sydney Morning Herald, The Brisbane […]
Why Intrusive Marketing Is So Yesterday
If you live in New York City you know we have an election coming up this Fall that includes not only the office of Mayor but that of Comptroller, Public Advocate, Borough President and City Council. And you know that next week is the primary. It’s hard to ignore. Take yesterday. I had six phone calls from […]
Annoying Marketing
Annoying marketing is running rampant. And it’s not reserved to one type of marketing. Digital, email, direct, grass roots, traditional radio and television. All are culprits.Take Tuesday.I fielded two phone calls from candidates. One for Mayor and one for city council. I no longer pick up when the calls from the Power Division solicitors call. […]
The Lesson Anthony Weiner Missed
OnLine Reputation Management was a topic this week in the graduate class I teach at NYU. It can be a complex subject in a world where the first touch points when encountering a brand, a business or a person are the results of a Google search. I didn’t plan on the topic coinciding with a […]
7 Non-Techie Ways To Make An Impression
I love all things digital. I admit to getting a bit geeked out over a cool new App or some new techie tool designed to make my life easier. But when it comes to standing out from the crowd and making a good impression the best and simplest way is by indulging in one or […]
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