Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in … [Read more]
What You Need To Know About Cold Calling
I've always hated cold calling. But when I started selling radio advertising, cold calling was something I was forced to learn how to do. Sometimes we used the phone. Our manager would demand that for the next hour no one was allowed to answer a … [Read more]
How To Network Using Social Media
Two weeks ago I read a blog on agile and scrum methods – a topic I touch on in my Digital Marketing class. It was written by someone I know personally and follow on Twitter which is how I found the blog to begin with. It was a terrific piece … [Read more]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, … [Read more]
Why I’ve Moved To Fancier Digs
I wrote my first blog on November 18, 2008. It was a significant day in several respects. For starters it was my birthday. But even more importantly it was my statement to the Universe that things were really about to change in my life. I … [Read more]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not … [Read more]
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