There is nothing quite like seeing the success of a former student and having her as a guest on the podcast!
In this week’s episode, Joanne does just that as she sits down with Eileen Hanna Yague, a global expert in brand management, cultural storytelling, and integrated communications and the Head of Standard Scotch and Lifestyle Whiskies at Diageo, UK.
They talk all things alcoholic and non-alcoholic, the growing new sector of the beverage industry as Eileen shares the serendipitous encounter in high school that eventually led her to working for Diageo, as well as how marketing continues to evolve in real-time, the increasing role of data and ROI tracking and the surprising truth about how the pandemic affected drinking habits.
They discuss how the growing importance of the purpose-driven brand helps to win customers and retain talent and how Eileen’s personal commitment to be an advocate for diversity and inclusion matches that of Diageo’s.
You won’t want to miss this one!
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More on Diageo here.
Watch Eileen on YouTube.
Marketing, Mindfulness, and Martinis – an unfiltered look at what’s changing and what’s not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can’t keep quiet about. For more about Joanne, visit joannetombrakos.com