Matthew Lee Sawyer is a business and marketing strategist and the Managing Director for Rocket Market Development. He teaches graduate courses in business strategy and marketing communications at Columbia and NYU and is the author of, Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets which he discusses with Joanne today.
Matthew explains why he saw a need for this book, the importance of international investment to the US economy and the future of the country, and the nuances international companies and entrepreneurs face when entering this market. While the book is focused on international companies, it is written as a primer for anyone who wants to start a business in the US.
Tune in for an informative and engaging conversation!
Follow Matthew Lee Sawyer on LinkedIn
Pre-order Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
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Marketing, Mindfulness, and Martinis – an unfiltered look at what’s changing and what’s not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can’t keep quiet about. For more about Joanne, visit joannetombrakos.com Learn more about Joanne’s books here.