Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media.
With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from Tik Tok to Twitter to Lemon8 and YouTube Shorts. They also discuss how privacy legislation affects the efficacy of digital advertising, AI’s potential impact, and the challenges of managing a brand on social media. So put in your air buds, take this one on a walk, and enjoy!
More on The Vitamin Shoppe here.
Listen to Nadina on Episode #11 of Marketing, Mindfulness, and Martinis.
The wisdom of Giannis Antetokounmpo (aka #GreekFreak)
Contain Multitudes by Ed Yong ( the nerdy book Nadina could not remember the name of!
Marketing, Mindfulness, and Martinis – an unfiltered look at what’s changing and what’s not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can’t keep quiet about. For more about Joanne, visit joannetombrakos.com Learn more about Joanne’s books here.
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