They call it remarketing. Some call it retargeting. My own experience is it feels a lot like stalking. Which is what makes it creepy. This is what I’m talking about. Say you are window shopping on the web. It’s a fun pastime. Something you can do in your pajamas while sipping on a glass of Chardonnay. If […]
What Good Salespeople Know…..
Jane Friedman was one of the first people I discovered in the blogosphere when I started blogging over three years ago. Her blog had a different name at the time and was housed over at Writer’s Digest. Over the years her following has grown for very simple reasons. She has incredible insight and knowledge of the marketplace […]
The More Things Change
The more things change the more they stay the same. I spent years in a world where checking numbers was part of the program. And in numbers I mean sales. How much did I sell today eventually became how much did we sell today. Technology made it all worse. Those daily, weekly, monthly, quarterly and […]
Selling is NOT a 4-Letter Word
I learned to embrace the word sell a long time ago. I’ve called it an art, a skill, and a game. To me selling is the telling of a story with the intent to persuade someone to do something. Our economy and our livelihoods depend on selling.Without selling there is no buying and therefore no […]
