Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
How To Own Your Story
One of the perks of teaching a graduate class at NYU is that I get to interact with students who come from all over the world with the most fascinating backgrounds. I encourage them to share their stories. As I see it their stories are part of what makes up their personal brand and it’s important […]
