In high school my girlfriends and I had a rule. We never used the last names of people we might be talking about when in public. Our theory was that we never knew who was sitting behind us in the booth at the diner. While we were sipping our sodas and dishing that day’s dirt our […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
