Joanne Tombrakos

Selling Is Sleazy – Or Is It?

You say sell and people think sleazy. They picture Willy Loman in Death of a Salesman or Herb Tarlek of WKRP in Cincinnati. They remember Alec Baldwin’s classic performance in GlenGarry Glen Ross. They think used car salesmen in plaid pants and a mismatched tie attempting to sell them a lemon. And if they are […]

How To Lose A Customer 101

It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]

Why Getting Our Hands Dirty Is A Good Thing

One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]

Why Intrusive Marketing Is So Yesterday

If you live in New York City you know we have an election coming up this Fall that includes not only the office of Mayor but that of Comptroller, Public Advocate, Borough President and City Council. And you know that next week is the primary. It’s hard to ignore. Take yesterday. I had six phone calls from […]

What I Read This Summer

It’s here. Labor Day Weekend. Just like that in a blink of an eye another summer has flashed by. With the forecast here in New York looking to include lots of clouds and rain – reading is sure to be on my list of weekend activities. So I thought – as the weekend is about […]

The Egg Timer Theory – Revisited

I’ve read two posts on the subject of time in the last two days. I took it as a ‘sign’ – of something. Just don’t ask me what. So I waited – certain a third blog – somewhere – was being written – and was going to show up in my vast array of links […]