It’s noisy out there. Everyone wants to be noticed. Yet so many ignore this simple and easy tool that I guarantee will set you apart.It does not involve jumping off the high dive in some silly reality show. It’s not running through Central Park naked in an attempt to revive the streaking craze of the early […]
Authenticity: Ain’t Nothing Like The Real Thing
I follow a lot of people on social media networks. I’ve learned from many of them. When presented the opportunity I’ll try to hear them speak live.Which poses problems. Sometimes when I see them living and breathing in front of me I fall more in love. Like way back when I first admitted to a […]
When It Feels Like Stalking
They call it remarketing. Some call it retargeting. My own experience is it feels a lot like stalking. Which is what makes it creepy. This is what I’m talking about. Say you are window shopping on the web. It’s a fun pastime. Something you can do in your pajamas while sipping on a glass of Chardonnay. If […]
A Lesson In Branding
I’m all for changing things up. Renovation. Reinvention. Redress. Redo. Rebrand. Whether it’s an individual or an organization it’s a good thing to do when things aren’t working or when things get stale. But it can also be a dangerous path. Especially when things are working. I’ve been thinking about this a lot since I […]
Gone Listening
Last night someone asked me how often I blogged. I said my goal is to write once a week. Which is the truth. I strive for one quality post a week. Hopefully something that falls into my mission to be either practical and useful or thought provoking. Something worth sharing. Tweetworthy.I quickly fessed up that […]
The Not So Surprising Truth About Selling
When I first got started selling, non-sales types would tell me they didn’t know how I could do that. Talk to strangers and get them to listen me. Earn their trust so they might buy commercials on the radio or television station I was offering at the moment. Sales, I would tell them, is not […]
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