I owe a lot to digital technology. In fact, I’m pretty convinced that if not for the advances of the last five years I would probably be sitting in a glass-walled office someplace rather than at my desk in my living room.Looking back, these are what I see as the top three reasons technology has […]
French Women’s Secrets To Using Technology
I first met Jamie Cat Callan back in my corporate days. I had signed up for a Saturday writing workshop she was teaching at NYU. She incorporated a lot of great exercises into what would later become The Writer’s Toolbox. Miraculously, that day she got me writing. Just as much of a miracle, Jamie told […]
The Reason I Ignored Your LinkedIn Invitation
If I ignored your invitation to connect on LinkedIn there is a reason. It’s not because I was sitting on this dock intoxicated by this sunset, although that would be plausible. The reason is – you gave me no reason to accept. As simple as that. While I generally do not like to ignore anyone, I think […]
Authenticity: Ain’t Nothing Like The Real Thing
I follow a lot of people on social media networks. I’ve learned from many of them. When presented the opportunity I’ll try to hear them speak live.Which poses problems. Sometimes when I see them living and breathing in front of me I fall more in love. Like way back when I first admitted to a […]
A Lesson In Branding
I’m all for changing things up. Renovation. Reinvention. Redress. Redo. Rebrand. Whether it’s an individual or an organization it’s a good thing to do when things aren’t working or when things get stale. But it can also be a dangerous path. Especially when things are working. I’ve been thinking about this a lot since I […]
The Real 5 Reasons No One Is Buying
No matter who I talk to about marketing in the digital age, the one question that inevitably is begging for an answer is how will all this “stuff” ultimately make me money. The “stuff” being the blogs, the content marketing, the YouTube Videos, the followers on FaceBook and Twitter and Pinterest or LinkedIn, the innovative Apps, […]
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