A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks … [Read more]
More Proof That Humans Still Rule
Last week Tay, an “artificial intelligent chat bot” was introduced to the world on Twitter. A joint project of Microsoft and Bing, Tay is a research experiment in online conversation. In simplistic terms, Tay tweets like a human. And like all humans, … [Read more]
The Hottest New Trend In Marketing
I’ve been a fan of Scott Galloway and his company L2 Digital for awhile. The business intelligence they offer and the artful way in which they deliver that content is one of many reasons I rarely miss an episode of Winners and Losers in a Digital … [Read more]
To Share Or Not To Share: What I Learned About Social Media During Decision 2016
In March of 2016 I got a private Facebook message from a former colleague. He suggested that posting anything about politics or religion on social media might not bode well for my business. The closest I’ve ever gotten to posting about religion … [Read more]
Why We Need To Think Beyond The Template
One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my … [Read more]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has … [Read more]
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