The latest research is showing we are spending half our waking hours consuming media, the growth coming from social media and mobile applications. That is a staggering statistic! But just because we’re consuming it, doesn’t … [Read more]
Why Bragging Is Good For Your Personal Brand
I keep a variety of topics I’m interested in on Google Alerts. It’s a great way to curate content to share on social media and to read articles I might otherwise never have found. Sometimes what comes up is garbage, other times pearls. Sometimes the … [Read more]
The Ugly Truth About Our Attention Span
Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in … [Read more]
What You Need To Know About Cold Calling
I've always hated cold calling. But when I started selling radio advertising, cold calling was something I was forced to learn how to do. Sometimes we used the phone. Our manager would demand that for the next hour no one was allowed to answer a … [Read more]
How To Network Using Social Media
Two weeks ago I read a blog on agile and scrum methods – a topic I touch on in my Digital Marketing class. It was written by someone I know personally and follow on Twitter which is how I found the blog to begin with. It was a terrific piece … [Read more]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, … [Read more]
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