Laid off. Downsized out of your job. Fired. Call it what you like, it’s all the same thing. One day you have a job and a paycheck to go with it and the next day the alarm goes off at 6 AM and you have nowhere to go. I’ve been there. More than once. The […]
What Men Don’t Do That Women Do When Pitching A Job
The other night after trying to figure out where my Via driver was, I finally crawled into the back seat of a Toyota Siena, happy to be sitting down and announced my exhaustion to anyone who would listen. The only other passenger was a young slender woman wearing a t-shirt and jeans with her hands […]
Why First Impressions Count More Than Ever In A Digital World
Many moons ago a young man came into my office for an interview. He wanted a job on our sales staff. I had a rule back then that I would give anyone who made it past the resume screening at least twenty minutes of my time. Only possible candidates got more. It was a good […]
Why That Resume Won’t Get You The Job
Not once in my career did my resume get me a job. Not once. And I’ve landed some pretty good jobs. That’s not to say I didn’t have a resume. I did and I still do. They’re necessary and it’s always a good idea to keep it updated and ready to go for the recruiter […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
