A few weeks ago I was on a mission to watch All Things Must Pass, a documentary directed by Colin Hanks about the rise and fall of Tower Records. It had been on my to-do list for ages but it wasn’t until now, two years after the film was released that I was getting around […]
The Hottest New Trend In Marketing
I’ve been a fan of Scott Galloway and his company L2 Digital for awhile. The business intelligence they offer and the artful way in which they deliver that content is one of many reasons I rarely miss an episode of Winners and Losers in a Digital Age. So the chance to hear him speak live […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
