It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
Why Intrusive Marketing Is So Yesterday
If you live in New York City you know we have an election coming up this Fall that includes not only the office of Mayor but that of Comptroller, Public Advocate, Borough President and City Council. And you know that next week is the primary. It’s hard to ignore. Take yesterday. I had six phone calls from […]
What I Read This Summer
It’s here. Labor Day Weekend. Just like that in a blink of an eye another summer has flashed by. With the forecast here in New York looking to include lots of clouds and rain – reading is sure to be on my list of weekend activities. So I thought – as the weekend is about […]
The Egg Timer Theory – Revisited
I’ve read two posts on the subject of time in the last two days. I took it as a ‘sign’ – of something. Just don’t ask me what. So I waited – certain a third blog – somewhere – was being written – and was going to show up in my vast array of links […]
That First Impression
One thing that has not changed in the age of digital is the importance of a first impression. It still counts. But what has changed is the amount of time we have in which to make one. Our average attention span is purported to be that of a goldfish – less than nine seconds. […]
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