When I started selling radio in 1983 the demographic most clients were interested in targeting was Adults 18-49. There was an unspoken assumption that when someone turned 50 they lost their ability and desire to make a purchase. I didn’t question it then. I was too young. All I cared about was that my country […]
When Taste Transcends Age
When I started selling radio in 1983 the demographic most clients were interested in targeting was Adults 18-49. There was an unspoken assumption that when someone turned 50 they lost their ability and desire to make a purchase. I didn’t question it then. I was too young. All I cared about was that my country […]
Trying To Remember
I forget a lot. In fact I have been wanting to blog on this subject, but I keep on forgetting to post. No kidding. I never used to be like this. For years I attributed it the age of information overload. That my forgetting was a survival tactic against the implosion of data I received […]
Time to Reinvent: Warning Sign #6
According to Hugh MacLeod 90% of corporate life is feigning interest. You’re feigning 100%. It might be time to reinvent. Visit www.gapingvoid.com if you’d like to buy this or other Hugh MacLeod prints.
Fear of Blogging
Some days I am afraid to blog. I am worried where my words might wind up. I agonize whether to comment on a stranger’s blog or post a tweet that I have no idea who is going to read. I get spooked wondering how what I have to say will sit with the reader. Some […]
A Mother’s Day Plea
A very dear friend of mine had a desire to be a mother. The more traditional ways of giving birth weren’t working. But her desire was so strong that she made the commitment to adopt. That was almost five years ago. I remember quite clearly the process, the paperwork, fingerprinting, social worker visits and letters […]
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