One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
That First Impression
One thing that has not changed in the age of digital is the importance of a first impression. It still counts. But what has changed is the amount of time we have in which to make one. Our average attention span is purported to be that of a goldfish – less than nine seconds. […]
7 Non-Techie Ways To Make An Impression
I love all things digital. I admit to getting a bit geeked out over a cool new App or some new techie tool designed to make my life easier. But when it comes to standing out from the crowd and making a good impression the best and simplest way is by indulging in one or […]
The Agile Career Path – Day 27
Agile is a big word these days. It’s used alot in marketing circles. One must be agile to keep up with the pace of things. Be able to course correct in real time. Take advantage of breaking news and use it newsjack our way to earned media. Reappropriate a budget on a moment’s notice.In other […]
The Right Way And The Wrong Way – Day 20
“Humans now create in two days the same amount of data that it took from the dawn of civilization until 2003 to create.” Eric Schmidt, Google Executive Chairman A pretty staggering fact.In all that “stuff” we try to mine through lie countless individuals telling you the right way to do something. Or the wrong way. […]
Why Bragging Is Not A Bad Thing
I used to think bragging was bad. I thought it was arrogant and was evidence of an overly developed ego. That idea was reinforced growing up. The message I got was that it was better to appear humble and not make a big deal of your achievements. The underlying Greek superstition was that if you talked too […]
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