If I ignored your invitation to connect on LinkedIn there is a reason. It’s not because I was sitting on this dock intoxicated by this sunset, although that would be plausible. The reason is – you gave me no reason to accept. As simple as that. While I generally do not like to ignore anyone, I think […]
Authenticity: Ain’t Nothing Like The Real Thing
I follow a lot of people on social media networks. I’ve learned from many of them. When presented the opportunity I’ll try to hear them speak live.Which poses problems. Sometimes when I see them living and breathing in front of me I fall more in love. Like way back when I first admitted to a […]
When It Feels Like Stalking
They call it remarketing. Some call it retargeting. My own experience is it feels a lot like stalking. Which is what makes it creepy. This is what I’m talking about. Say you are window shopping on the web. It’s a fun pastime. Something you can do in your pajamas while sipping on a glass of Chardonnay. If […]
A Lesson In Branding
I’m all for changing things up. Renovation. Reinvention. Redress. Redo. Rebrand. Whether it’s an individual or an organization it’s a good thing to do when things aren’t working or when things get stale. But it can also be a dangerous path. Especially when things are working. I’ve been thinking about this a lot since I […]
Gone Listening
Last night someone asked me how often I blogged. I said my goal is to write once a week. Which is the truth. I strive for one quality post a week. Hopefully something that falls into my mission to be either practical and useful or thought provoking. Something worth sharing. Tweetworthy.I quickly fessed up that […]
The Not So Surprising Truth About Selling
When I first got started selling, non-sales types would tell me they didn’t know how I could do that. Talk to strangers and get them to listen me. Earn their trust so they might buy commercials on the radio or television station I was offering at the moment. Sales, I would tell them, is not […]