One of the requirements in my NYU graduate class is creating a blog. It serves two purposes. A place to complete the weekly homework assignments and a vehicle through which my students can learn experientially what it means to create and publish content. I encourage them all to tweet out their posts and to interact […]
How Not To Make A New Connection On LinkedIn
I love LinkedIn. I think if it is used properly it can be a powerful tool to network, market and build your business. The idea that I can peruse new connections at any hour of the day or night whilst in my yoga pants with no make-up on, is nothing short of a modern day […]
The Danger of Content Sounding Like A Sales Pitch
Have you noticed how it seems everyone is trying to sell you something? All day. Every day. It gets tiresome. Especially this time of year. Email solicitations. Sponsored Facebook posts. Interstitial ads that you have to sit through before getting to where you wanted to go. Commercial breaks on TV and Radio […]
The Lesson Anthony Weiner Missed
OnLine Reputation Management was a topic this week in the graduate class I teach at NYU. It can be a complex subject in a world where the first touch points when encountering a brand, a business or a person are the results of a Google search. I didn’t plan on the topic coinciding with a […]
7 Non-Techie Ways To Make An Impression
I love all things digital. I admit to getting a bit geeked out over a cool new App or some new techie tool designed to make my life easier. But when it comes to standing out from the crowd and making a good impression the best and simplest way is by indulging in one or […]
The Lengths Some Folks Will Go To – Day 26
Last Sunday Twitter was a flutter over Chipotle’s tweets. Something had gone awry – as if someone had hacked into their account or a disgruntled employee had caused the feed to go “loco.” Chipotle has been celebrating their 20th Anniversary so there was speculation it could be part of a promotional stunt. But the company […]
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