One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my … [Read more]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has … [Read more]
Why You Don’t Need A Personal Brand
You don’t need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their portfolio. And I’m serious. You don’t need one. For one simple reason. You already have one. … [Read more]
Why You Need To Care For Your Personal Brand Like You Do Your Houseplants
I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same … [Read more]
What A Snow Day Means To The Self-Employed
I write this on what will be called from this day forward, The Blizzard of 2016. The only sounds interrupting my writing this morning are the wind gusting by the window and the heat hissing through the baseboard. The social networks are full … [Read more]
8 Quotes By Women That Will Motivate And Inspire
I love quotes. Especially the inspiring kind. The ones that make me stop and pause and I can feel resonating within me. I love quotes so much that I keep a special notebook in which I write them down and can go to when I need a little inspiration to … [Read more]
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