Friday night I spoke at a career conference. This week I have a new business call. Neither of which would have happened without my personal brand having a strong digital presence. The conference happened because of a Facebook connection who had been following me. It was because she liked what I shared and how I presented […]
How To Own Your Story
One of the perks of teaching a graduate class at NYU is that I get to interact with students who come from all over the world with the most fascinating backgrounds. I encourage them to share their stories. As I see it their stories are part of what makes up their personal brand and it’s important […]
How To Direct The Story Line
A good storyteller understands that even when she thinks she knows the direction her story is going to take – when she is in the zone and the keys are flying – the story takes on a life of its own. A good salesperson knows that no matter how much they want to control the direction […]
That First Impression
One thing that has not changed in the age of digital is the importance of a first impression. It still counts. But what has changed is the amount of time we have in which to make one. Our average attention span is purported to be that of a goldfish – less than nine seconds. […]
The Lesson Anthony Weiner Missed
OnLine Reputation Management was a topic this week in the graduate class I teach at NYU. It can be a complex subject in a world where the first touch points when encountering a brand, a business or a person are the results of a Google search. I didn’t plan on the topic coinciding with a […]
What To Do If (Or When) You Get A Pink Slip
There’s a dirty little secret no one wants to tell you. Here it is. Good economy or bad economy, job security is a myth. Even when the Bureau of Labor Statistics jobs report comes out and the numbers look good, all it takes is one new person in charge of your group or one management consultant […]
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