The biggest news in my Facebook feed this week is Facebook. Everyone is up in arms at the discovery that Cambridge Analytica harvested data from Facebook that apparently was then used to deliberately attempt to sway the 2016 Election. People are genuinely startled that (a) Facebook is using their data and (b) data mining has […]
Six Digital Marketing Lessons I Learned Selling Country Music Radio
I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
