You don’t need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their portfolio. And I’m serious. You don’t need one. For one simple reason. You already have one. You’ve been contributing to it for years. Your work experience. Your reputation. What people are […]
Why You Need To Care For Your Personal Brand Like You Do Your Houseplants
I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same company for over ten years and did what […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
How Your Personal Brand Can Influence Your Business Brand
There’s a lot not to like about Facebook as a brand. I sign on for “free” so they can track every move I make and use my information to sell back to advertisers. It’s reputed that the average Facebook user makes the company $12.76 per year, $48.76 in the US. Despite all those billions […]
What I Learned By Listening To My Own Personal Brand Story
People pay me to pick my brain – literally. I even have a product called Pick My Brain. But despite all I say and do, I often don’t follow my own advice. I’m guilty of what I coach others not to do. I make myself small. I ignore my strengths and accomplishments and obsess over […]
6 Personal Branding Tips I Learned From My Mother
These days my mother likes to start our daily phone conversations telling me how tired she is or complaining about whatever ailment she is focused on that day. While she has earned the right at 93, it’s pretty exhausting to listen to. So to redirect the conversation, I consciously think about what I can share […]
