Joanne Tombrakos

The Art Of The Make-Good

I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]

The Day My Posts Got Monitored

About a week ago this little blue message appeared in the sidebar in one of my LinkedIn groups. I won’t write the exact words that spewed from my lips – that might cause this post to get flagged too, but you get the gist. I checked my other LinkedIn groups. The same horrifying little blue […]

How YOU Fascinate

I became a fan of Sally Hogshead in 2011 after reading her book, Fascinate – the 7 Triggers to Fascination and Captivation. The premise of her work is that in an overcrowded, 24/7 world our ability to fascinate translates into our ability to influence – whether we are talking about our products or our personal brand. […]

The #1 Reason People Ignore Their Digital Profiles

I used to think that fear was the number one reason people ignored their digital profiles. Fear of all these new tools. Fear of losing their privacy. I was sure it was the little things like deciding which social network best met their needs or how to Tweet that stopped people from giving their […]

The Upside Of The Stress Of Keeping Up In A Digital World

It’s not easy keeping up in a digital world. You take off for a week – to a location where internet service is unstable – not to mention expensive. The withdrawal gives you the shakes. You find yourself distracted in conversation, your hand keeps reaching for that iPhone, certain there is something important happening inside […]