Once upon a time there was a story.The story had a beginning, a middle and an end.It had a really great opener that hooked you in.It had interesting and complex characters you wanted to know more about.It was told around campfires, written on stone tablets, acted out on stage and printed on leaflets. It was […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
The Day My Posts Got Monitored
About a week ago this little blue message appeared in the sidebar in one of my LinkedIn groups. I won’t write the exact words that spewed from my lips – that might cause this post to get flagged too, but you get the gist. I checked my other LinkedIn groups. The same horrifying little blue […]
How YOU Fascinate
I became a fan of Sally Hogshead in 2011 after reading her book, Fascinate – the 7 Triggers to Fascination and Captivation. The premise of her work is that in an overcrowded, 24/7 world our ability to fascinate translates into our ability to influence – whether we are talking about our products or our personal brand. […]
How Social Networks Like Twitter Can Influence
When you go to a conference like the SHE Summit you leave with a lot of things. Renewed connections. New contacts. Ideas. A goodie bag. A pile of notes. And a lot of inspiration.The writer and the teacher in me is always looking for themes. Especially ones that circle back to the work I do. […]
The #1 Reason People Ignore Their Digital Profiles
I used to think that fear was the number one reason people ignored their digital profiles. Fear of all these new tools. Fear of losing their privacy. I was sure it was the little things like deciding which social network best met their needs or how to Tweet that stopped people from giving their […]
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