I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
How To Own Your Story
One of the perks of teaching a graduate class at NYU is that I get to interact with students who come from all over the world with the most fascinating backgrounds. I encourage them to share their stories. As I see it their stories are part of what makes up their personal brand and it’s important […]
12 Alternatives To Selling
I hear it all the time. From smart, creative entrepreneurs and corporate executives alike. “I can’t sell.” “I am not a salesperson.” “There are a lot of things I am good at – but selling is not one of them.” “I could never do that!” The unfortunate news for them is that in a very noisy […]
The Front Desk
On Valentine’s Day I learned that a former colleague had passed. A woman who made everyone smile from the Senior Vice President to the Fed Ex delivery person. She had an infectious laugh and a bright smile. She possessed the kind of dedication to her job and loyalty to the company that you wish you […]
How To Direct The Story Line
A good storyteller understands that even when she thinks she knows the direction her story is going to take – when she is in the zone and the keys are flying – the story takes on a life of its own. A good salesperson knows that no matter how much they want to control the direction […]
What Not Being On Time Says About You
I have a reputation for being on time. One I am proud of. In fact in the rare occurrences when I am not on time – people who know me tend to worry that something must be wrong. It’s helped me to build business relationships and develop trust. But it stresses out some of […]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 12
- Next Page »
