We are drowning in data. According to Nate Silver we now produce every day, three times per second, the equivalent of the amount of data that the Library of Congress has in its entire print collection. That’s a lot of data! And it’s only going to get worse. Each of us is in some […]
How To Choose Your Social Networks
I live in a city where on any given night there are hundreds, if not thousands of cocktail parties I could attend. But even if I had the desire and the invitations to go to every single one, it would be physically impossible. So I choose where I want to be. Sometimes […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
How To Own Your Story
One of the perks of teaching a graduate class at NYU is that I get to interact with students who come from all over the world with the most fascinating backgrounds. I encourage them to share their stories. As I see it their stories are part of what makes up their personal brand and it’s important […]
12 Alternatives To Selling
I hear it all the time. From smart, creative entrepreneurs and corporate executives alike. “I can’t sell.” “I am not a salesperson.” “There are a lot of things I am good at – but selling is not one of them.” “I could never do that!” The unfortunate news for them is that in a very noisy […]
The Front Desk
On Valentine’s Day I learned that a former colleague had passed. A woman who made everyone smile from the Senior Vice President to the Fed Ex delivery person. She had an infectious laugh and a bright smile. She possessed the kind of dedication to her job and loyalty to the company that you wish you […]
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