Earlier this week I was checking my Google Analytics and noticed more traffic than usual to my site. I clicked the links to discover that a blog I wrote on what to do if you get a pink slip that also appeared on The Huffington Post had been repurposed for The Sydney Morning Herald, The Brisbane […]
Selling Is Sleazy – Or Is It?
You say sell and people think sleazy. They picture Willy Loman in Death of a Salesman or Herb Tarlek of WKRP in Cincinnati. They remember Alec Baldwin’s classic performance in GlenGarry Glen Ross. They think used car salesmen in plaid pants and a mismatched tie attempting to sell them a lemon. And if they are […]
How To Lose A Customer 101
It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
How Grown-Ups Act When Negotiating
Negotiation is one of those skills it’s wise to get good at. And not just if your chosen profession involves high end deal making. We all negotiate. Every day. With someone about something. I negotiate with my mother trying to get her to remember to drink more water, with myself over how many times this […]
The Books That Made A Difference – Day 18
In the last five years I’ve discovered a number of authors whose writing has influenced my thinking and my direction, who inspire me and make me think. This is a partial list, but a significant one – one that I’d like to share. Linchpin – When I was still in my corporate job, I didn’t […]
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