My home has been my office for seven years now. I’ve created a lot in the corner of my living room that has been sectioned off as my work space. Two books. A blog. A website. A consultancy. Expertise in digital strategy, social media and content marketing. An online and on demand course for improving digital profiles […]
What Good Salespeople Know About Personal Branding That Everyone Should
Personal Branding is not a new concept. We used to call it building a good reputation and being clear on the direction you wanted your career to go. Then the age of digital dawned and personal branding was taken to a whole new level. It’s no longer just about the real life version of […]
The Latest Trend In Mobile Marketing?
I get ideas. I let them percolate. I threaten that one day soon I will put the idea into action. Sometimes I talk about them for a while. Sometimes the while is so long that people stop listening. That’s sort of the road that let me to launching YOUR DIGITAL YOU. It’s also the road that […]
The Ugly Truth About Our Attention Span
Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in our mobile devices. TL;DR becomes the standard for too long, didn’t read, […]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, justifying it as the cost of doing business. I […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
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