When people come to me for help with social media I tell them we can’t talk about that without having a discussion on content and we can’t have a discussion on either until we make sure they’ve got their story straight. The first look I get is one of surprise, but once they understand more […]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]
Why You Don’t Need A Personal Brand
You don’t need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their portfolio. And I’m serious. You don’t need one. For one simple reason. You already have one. You’ve been contributing to it for years. Your work experience. Your reputation. What people are […]
Why You Need To Care For Your Personal Brand Like You Do Your Houseplants
I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same company for over ten years and did what […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
