When I started blogging I had absolutely no idea what I was going to write about with the exception of how it felt to be in this place of limbo I suddenly found myself in, divorced from a long and successful corporate career and not quite certain what was next. I called the blog One […]
The More My Personal Brand Evolves, The More I Am Still Me
Last week I spoke at the Integrated Marketing Association Summit at NYUSPS. The topic was how to tell if your personal brand was digital ready. It’s a talk I’ve given before that’s based on my e-book on the subject. Whenever I speak I invite the audience to interrupt me with their questions rather than wait […]
Why First Impressions Count More Than Ever In A Digital World
Many moons ago a young man came into my office for an interview. He wanted a job on our sales staff. I had a rule back then that I would give anyone who made it past the resume screening at least twenty minutes of my time. Only possible candidates got more. It was a good […]
Why You Should Vet That Social Media Post Before You Share
Last week my Facebook feed included a picture of Bernie Sanders and a headline that he was never going to concede to Hillary with a comment that this was “interesting.” It seemed contradictory to everything I had been reading the days prior so I clicked through. The article was dated June 24 and posted July […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]
