I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
12 Alternatives To Selling
I hear it all the time. From smart, creative entrepreneurs and corporate executives alike. “I can’t sell.” “I am not a salesperson.” “There are a lot of things I am good at – but selling is not one of them.” “I could never do that!” The unfortunate news for them is that in a very noisy […]
