Social Selling is a big thing. Not to be confused with social marketing, simply put social selling is when salespeople use social media to find and interact directly with their prospects. The concept is not new. Salespeople have always looked for ways to connect with their prospects. When I started selling radio ads in the […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
What Good Salespeople Know About Personal Branding That Everyone Should
Personal Branding is not a new concept. We used to call it building a good reputation and being clear on the direction you wanted your career to go. Then the age of digital dawned and personal branding was taken to a whole new level. It’s no longer just about the real life version of […]
Six Digital Marketing Lessons I Learned Selling Country Music Radio
I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
